Greetings !
This week's PRO Trend is Precise Purchase, a sub-segment of some of our research in tech. Catering to a Generation X inclination to spend precisely and with thought, a variety of search engines, apps and crowdsourced innovations are adapting the shopping experience to be ultra-convenient and tailor it to individual budgets or schedules. Being able to set strict price points and stick to them, consumers are satisfied by the ability to find what they want in less time and at better prices, but which speaks to a distinct shift away from physical shops. The ability to shop at will while still having rigid standards satisfied reinforces the 9 to 5 lifestyle to the delight of generations urging for schedule accommodation.
My favorite example of Precise Purchase is a delivery service called 'Parcel' that tailors its delivery times based on the schedules of those who ordered something.
Enjoy!
Jeremy Gutsche Chief Trend Hunter & Keynote Speaker -
JeremyGutsche.com