Influencer relations (or influencer marketing) has developed into a discipline in its own right. For many brands, it’s a vital strategy to convert key influencers into brand ambassadors.
However, despite the increased investment in influencer relations, it’s clear that marketing and communications practitioners are still struggling to get the right foundations and framework in place in order to maximize activity.
Lewis PR 360 recently conducted a study with over 100 senior B2B PR, communications and marketing professionals from across EMEA. READ MORE ..
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