San Bernardino, CA - November 14, 2025 - LUE Productions is bringing the heat with “The West Coast Cypher: Showcasing Talented Lyricists,” an unforgettable night celebrating the power of words, rhythm, and community. Taking place at 320 Primer Event Hall, this event will spotlight some of the Inland Empire’s finest rappers, artists, and music influencers.
Hosted by the legendary Westside Bugg, the evening will feature headliner Dirty Birdy, with DJ Demico on the decks keeping the energy high. Guest performances include Yung Music, Ultimate West, Bigg Cedd from the North, SDot Freaky & Dada Doe, and San Bernardino CB.
The cypher lineup brings together lyrical talent such as T-Winn, D’zyl 5K1, Stutta McFly, Telly Spit, Mack Pepperboy, Blue Flame, Redcup Reggie, and Iezlittestdyke, each bringing their unique style and flow to the mic.
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Beyond the performances, the event will also honor individuals and organizations making a lasting impact in Southern California’s Hip-Hop and R&B scene. This year’s honorees include Dun Dee (Da Radio Show), Vic Camp (Vic Camp Entertainment), Noa James (The Common Ground), Eric O. (Progress and Palm Trees), D’Vine Management & Entertainment Group LLC, Ryan “RJ” Johnson II (RJ Poloman Productions), and Westside Bugg.
The West Coast Cypher isn’t just a show it’s a celebration of creativity, culture, and unity. San Bernardino continues to stand as a vibrant hub for authentic artistry and community-driven expression.