August 2013 Def Jam co-founder Russell Simmons launched the Youtube media platform, All Def Digital that would serve as a new source in promotions new talent in the new generations from urban music, comedy, & spoken words. To date it has reached its over 1 million subscribers.
LOS ANGELES, Nov. 2, 2015 /PRNewswire/ — ALL DEF DIGITAL (ADD) (http://www.alldefdigital.com), the leading cross-platform media destination for urban millennials, has crossed one million subscribers on its direct channel on YouTube, one of the company’s primary digital outlets. The announcement was made today by Chief Executive Officer, Sanjay Sharma.
“We tripled our subscriber base in less than a year and are driving industry leading retention rates and engagement,” said Sharma. “Our audience and programming expertise – from highly shareable cross-platform social video, to live comedy and music experiences, to a compelling slate of premium television product – is simply unmatched among traditional media brands and digitally native destinations. READ MORE