The Latin Phenomenon has been nonstop since the day I was introduced to her around 2008 by a good friend of mine, Murdock, who is now a behind-the-scenes music writer. Snow Tha Product has been on fire ever since. I’ll never forget our first conference call, where she shared her vision and the journey she planned to take. I’m grateful to have been part of that conversation, as it’s allowed me to witness every step of her growth in real time. I was also blessed to participate in one of her earlier music visuals by bringing my model "Ari Matus" to the production set for Snow's music video “Play.” Gurl, you have my support always!
Model "Ari Matus" on "Play" music video production set w/ Snow Tha Product
Snow Tha Product is a San Jose born artist of Mexican heritage, known for her sharp lyricism, cultural pride, and fiercely independent approach to music. Rising to prominence after her viral breakout in 2011, she has built a dynamic career that spans music, acting, media, and fashion. Along the way, she has created a loyal, almost cult-like community by bringing awareness, authenticity, and “woke game” to her audience, while remaining a strong advocate for the Latinx and LGBTQ+ communities.
Snow Tha Product - Before I Crash Out promotional shoot
Her latest project, Before I Crash Out, released on December 12th, is already generating major media attention and millions of streams. The project highlights her continued evolution, blending bold storytelling with diverse sounds and reinforcing her position as one of the most powerful and influential voices in today’s music landscape. I’m incredibly proud to have known you and to witness your journey. Go crazy, sis, you have my full support, always! 🔥🏆🚀
Check out Snow Tha Product Music Video Visuals off her Project "Before I Crash Out"
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