Massdrop‘s investors have argued that the group commerce site is more a community than a straightforward marketplace. Here’s one way that Massdrop is doing things differently — a new initiative called Massdrop Collabs.
The startup has built specialist communities for folks such as audiophiles and mechanical keyboard fans, and it offers group-buying opportunities to those communities. With Massdrop Collabs, co-founder and CEO Steve El-Hage said the community can actually get involved in creating those products. READ FULL ARTICLE