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Tuesday, May 12, 2015

For A Great Cuase - Give a Fig About Newtons Web Series | @brandchannel

“Plop!” in the middle of the TV upfront season comes a potential game changer: a new series called Now We’re Newtons.
Well, OK, it’s “just” a web-only series of humorous videos produced for YouTube by Mondelez International, the first ever for the century-old biscuit brand formerly known as Fig Newtons.
The new web effort is the latest branded entertainment project from Mondelez in addition to highlighting the brand’s tie-in with Feeding America.