You’ve spent hours in the studio. And even more dollars building that studio in the spare bedroom. You’ve put in the time and money already. And this time you know you’ve got THE hot track of the year. But once you send that private link out to a few DJs you highly respect and a couple blogs and there’s not one reply you feel, left behind.
“Maybe they didn’t see the email,” you think but then it turns to a ball fuming with fury to an uncontrollable-urge-to-take-action-NOW-or-the-earth-may-stop-swinging-on-its-axis. I’m here to tell you, you’re not alone. But this doesn’t have to be you anymore.
You see, it’s not you or even your music, it’s how you put yourself out there. And how you put yourself out there is capable of transforming an absolute ignore into almost yes and a “perhaps” into “for sure”! Because it really isn’t all about the music in this business. It’s about people. And if you can show people that you’re on the ball and got everything together, you’ve GOT ‘em.
Here are The Deejaypreneur’s time tested and approved steps on How to Make Your Music Seem Like a freaking Goldmine to Music Journalists
Steps:
1. Research. Find the websites that are relative to your sound. Which ones feature artists that you sound like? Find out who wrote that post. This is usually found very easily and in most times, their Twitter account is linked to the article.
2. Connect. With the author and send them a compliment on Twitter. Don’t pitch anything!
3. Prepare your EPK. All documents in a zip file.
4. Send. When you get everything together and have warmed up to journalists make sure you send it to individuals, never send a mass email. And make it personal.
Now Get Out There and Get Your Music In Websites and Blogs Like a Pro
I’m not going to lie to you; getting those first few features are tough. But, the information you send the music journalists is damn important too. Without a strong EPK, your music won’t even get listened to.
Let that sink in for a second. Your music won’t even get get listened to.
You must hook your recipients by giving them everything they need. Fortunately, with these EPK formulas, you can now do it with minimal sweat. So get out there and get your music to journalists like a pro.
Music bloggers will reward you with their time and attention.
xoxo,
Casie Lane
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