Greetings !
This week's PRO Trend is Convenient Customization, a sub-segment of some of our pop-up shop research. Appealing to the consumer with a packed schedule, pop-up shops and stores within stores are evolving to offer customized products as opposed to strictly set or seasonal varieties. Everything from custom clothing and meals allow busy consumers access to goods that used to require additional effort to obtain.
My favorite examples of Convenient Customization include a pop-up custom suit store within a store at Indochino and a pop-up custom t-shirt shop.
Enjoy!
Jeremy Gutsche
Chief Trend Hunter & Keynote Speaker -
JeremyGutsche.com